"Example ATT Movie" on netflix? Anyone familiar with it?

I was on Netflix earlier and stumbled across an odd title "Example ATT Movie en-US" on instant streaming. I watched it and am wondering if anyone is familiar with it? The film is 11 min long and has no description I can find online other than ones with," An example of 23.976 frames per second" repeating over and over. I am wondering what the film is...does it have some kind of point or meaning behind it? Or is it some type of advertisement? I found it in the holiday section, which is also curious. It starts out with long takes of nature/fountains, then we see a man run around in a courtyard with netflix movies in his hand, he runs around some more and eventually recites a piece of literature, and then some more fountain/nature shots.I just thought it was very and was curious what others knew about it.