Why are Superbowl commercials such a big thing?

Given that advertising pays for the event to be televised, it's a necessary evil and superbowl is such a massive event that there's competition among giant companies to get the best slots at any price. Small wonder then that the public have come to want the time they are likely to be waiting around for play to resume to be entertaining. Going to the toilet isn't an option with US TV. Have you ever experienced the sheer level of advertising in ALL programs?

its a money thing.....like holidays....

Yeah... As an American I don't get it either. I think it's one of those things that people believe and buy into because the media hypes it up as a way to increase readership or viewers. They're just commercials that companies paid way too much money to have aired. As a side note, I don't watch any part of NFL Football or go to YouTube to watch this year's run of Super Bowl commercials.

because since the superbowl gets such big ratings it's become a competition amongst companies to make the biggest, best commercials to air during the superbowl.

Statistics show that most adverts get between 0.5% and 2% response rates (ie buys)

So, if you get 500 million viewers, you have between 250,000 and 10,000,000 responses (sales). If you make $1 per sale, that's a lot of money compared to most adertising campaigns, especially if those sales generate follow-up sales.

While most people "hate" advertising, it's still the best way for businesses to prosper, and that allows people to have jobs, including you and your job....