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Are internet advertisements based on history?

Right today, I was watching tv, and dragons den was on and it was showing previous items that had been pitched and 'Ratstrap' was shown... So I checked out google to see how much they costed just because I was bored... And I ended up on 'ScrewFix.com' and I saw the rapstrap item.

Right, so 5 hours later... I am on urbandictionary looking up a definition and in the middle of the page is an advert for 'Screwfix.com' and the ratstrap item was shown on it...

Are internet advertisements based on your previous history or was that just the weirdest coincidence?

Update:

Oh right, because it has happened before too, I thought it couldnt be that coincidental lol, thanks

1 Answer

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  • Anonymous
    1 decade ago
    Favourite answer

    Yup. When you visit a site or look one up on google (or any of the search engines) they make their money by passing your preferences to advertizers to send you "applicable" ads. It's the price you pay for "free" searches.

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